This is our wonderfull concept board discussing the diffrent ideas and reasoning behind them.
Thursday, 7 October 2010
Concept Board
This is our wonderfull concept board discussing the diffrent ideas and reasoning behind them.
Treatment
Group of lads going to the beach and get up to mischief, with fire and the sea involved.
Our idea will start with some establishing shots of the group of boys in the car going up to the beach leaving there suburban lives within the city. The next shots will be of there mate catching up with them on his blue motorbike and shots of the boys drinking beer in the back of the car, maybe having a cheer when they see the other boy on the motorbike. They arrive at the beach and unload the crate of beer, then open the tents up. The next shot will be of them sitting and laughing round the camp fire. The shots up until the end will be of the lads around the fire and also generally mucking about, (ideas such as chucking a member of the group in the sea). The final shots will be of one of the group letting off a flare and the shots pulsating in time with the music. Then we thought we could take some shots of inside the tent with the lads asleep and mess around them, to show the contrast between the calm of the early morning sun and the chaos of the night before.
To achieve making this look good we are thinking carefully about the equipment and the cast we are using. For example the camera we are going to be using is a posh HD camera borrowed from a fellow media student. We might be able to borrow some equipment such as a dolly and a tripod. Also we have spoken to a couple of mates who we think will be part of the cast and chosen the appearance to makes sure it looks believable and convincing to the intended audience.
This concept has a few influences and references to other texts, which we have used aspects of. The main text that we drew inspiration from is the trailer for Skins Series 3 when the gang trash the pub and then a mass brawl erupts. The storyline could be construed as similar due to the first shots of the group of teenagers travelling to there destination then causing havoc where they are there. This was used as a trailer but it was used with music and no dialogue making it similar to a music video. This is the trailer I am talking about.
http://www.youtube.com/watch?v=Ho69_sCkwyI
(embedding disbaled)
The second influence has been ‘Billionaire’ by Travis McCoy Ft Bruno Mars which has many similarities also, in fact the concept is similar to ours. Both our and Travie McCoy’s music video has the organisation of the beach party, the travelling, and the aftermath. But the way its filmed is completely different, we will use much more chaotic shots whereas Travis McCoy’s song uses much more stable shots, because the beach party in our music video is much less riotous then ours, this is reflected in the song, ‘Billionaire’ is a much more chilled out song then ours which is much more of a song you can dance to. This is the music video for ‘Billionaire’ by Travie McCoy Ft Bruno Mars.
http://www.youtube.com/watch?v=8aRor905cCw
(embedding disabled)
Our idea will start with some establishing shots of the group of boys in the car going up to the beach leaving there suburban lives within the city. The next shots will be of there mate catching up with them on his blue motorbike and shots of the boys drinking beer in the back of the car, maybe having a cheer when they see the other boy on the motorbike. They arrive at the beach and unload the crate of beer, then open the tents up. The next shot will be of them sitting and laughing round the camp fire. The shots up until the end will be of the lads around the fire and also generally mucking about, (ideas such as chucking a member of the group in the sea). The final shots will be of one of the group letting off a flare and the shots pulsating in time with the music. Then we thought we could take some shots of inside the tent with the lads asleep and mess around them, to show the contrast between the calm of the early morning sun and the chaos of the night before.
To achieve making this look good we are thinking carefully about the equipment and the cast we are using. For example the camera we are going to be using is a posh HD camera borrowed from a fellow media student. We might be able to borrow some equipment such as a dolly and a tripod. Also we have spoken to a couple of mates who we think will be part of the cast and chosen the appearance to makes sure it looks believable and convincing to the intended audience.
This concept has a few influences and references to other texts, which we have used aspects of. The main text that we drew inspiration from is the trailer for Skins Series 3 when the gang trash the pub and then a mass brawl erupts. The storyline could be construed as similar due to the first shots of the group of teenagers travelling to there destination then causing havoc where they are there. This was used as a trailer but it was used with music and no dialogue making it similar to a music video. This is the trailer I am talking about.
http://www.youtube.com/watch?v=Ho69_sCkwyI
(embedding disbaled)
The second influence has been ‘Billionaire’ by Travis McCoy Ft Bruno Mars which has many similarities also, in fact the concept is similar to ours. Both our and Travie McCoy’s music video has the organisation of the beach party, the travelling, and the aftermath. But the way its filmed is completely different, we will use much more chaotic shots whereas Travis McCoy’s song uses much more stable shots, because the beach party in our music video is much less riotous then ours, this is reflected in the song, ‘Billionaire’ is a much more chilled out song then ours which is much more of a song you can dance to. This is the music video for ‘Billionaire’ by Travie McCoy Ft Bruno Mars.
http://www.youtube.com/watch?v=8aRor905cCw
(embedding disabled)
Friday, 1 October 2010
Textual Analysis of a Music Video
Name of music video – ‘On To The Next One’ Artist – Jay Z Ft Swizz Beatz
Media Forms and Conventions
The images used in the music video of ‘on to the next one’ performed and written by Jay Z connotate the genre of the song and generally the artists genre which is rap or hip hop. At the beginning of the music video the performer is shown with his back to the camera, playing with his collar and fixing his cap. We can see that he gives off the impression that he is being shady which also creates the enigma of the music video. We can see that Jay z as a performer is an African American male which also is linked with the big scene in the United States with hip hop and rap music. The image after shows another person holding the back of his head which also creates enigma in which the audience may see that the person is stressed or anxious.
The editing in this music video plays a big part throughout all of the video is set in black and white. This connotates that there is a contrast between the colours and the impression that is given is the sense of good and evil. Some of the images also show this as well. The location is all set in one room in which has the effect of having either a white or dark background which brings back across the point of good and evil. Also the lighting plays a big part in the music video as it helps the effect of the good and bad.
There is many links between the visuals in the music video just after the introduction the lyrics say ‘double your money and make a stack’, in colloquial language this means ‘making money’. At this time an image is shown of 100 US dollar bills in a rubber band. Another example is the lyrics are ‘I’m not a virgin; I use my kohonas’, an image of to steel balls which suggests to the audience that he was implying his sexual gentiles. Some of the images are culturally specific to the United States like the US Dollar bills, the drink ‘Krystal’ (which is associated with America), and the Texas long horn.
The music video is mostly performance based but with some images which do not link to the lyrics but do relate to the idea or good and evil. Images on the basis of evil are like the skull and pools of blood etc. Also in the music video it shows a lot of the ‘3 horizontal lines’ which promotes the performer Jay Z’s newest album ‘The Blueprint 3’.
Representation
The kind of world represented or shown in the music video is surreal yet threatening based on the majority of images used to connate evil. This is like the use of skulls and shadowing of objects like the glass and generally the use of black against white contrast. There are many close ups of the performer and other images which shows that the performer is famous but also creates an enigma to the audience watching, which can also help sell records.
The video in some aspects relates to some of the artists other videos as he seems to rap about the same things like ‘getting rich’ and ‘girls’ but also some video effects are the same by using the black and white on Jay Z’s ‘young forever’ music video. The ‘on to the next one’ video seems to be a lot darker and surreal compared to his other videos.
In the video there are some sexual references in the lyrics and also in the video. In around the middle of the video there is a woman wearing tight clothing but not too much which puts her on sexual display.
Another point is that the video does show religious believes. There are images in the video which does suggest that there is a devil due to the skulls and evil pictures. An example would be all the fire and blood etc. There is also an image which quickly flashes up of a religious cross with Jesus on it. Next to this shows two bullets which could insinuate a lot of things. In the majority of the video you see the performer in front of a black background with a few lights shining in the shape of a halo around his head. This also bring across the religious connotations of the video.
Audience
The target audience for this video would be probably be anyone that enjoys listening to the genre of rap or hip hop. As Jay Z is a worldwide artist he has many fans for all different types and styles of music but it’s usually the younger generation that enjoy his music more. He also sets the trend for most young African American males as he has style and on the basic fact that he is a very successful artist.
If the audiences looked into the video a bit more they may find it that it’s a bit disturbing due to the fact of all the images used that connate religious belief. They may interpret that he could be a devil worshiper. Audiences can find all of the videos by the artist on such sites as YouTube and also can be accessed via the television as well. The album ‘ the blueprint 3’ has this particular song on it but also you may be able to buy feature DVD’s which has the video on.
Institutions
Jay Z’s music would be added to a few channels on television as most of his music sells reasonably well and is always mostly in the charts but more likely to be on more hip hop channels such as ‘channel aka’. He also owns his own record label which comes under his own name of ‘roca-fella’ but is also under def jam records.
This is a textual analysis of the music video and suggest that the rapper 'Jay-Z' is a devil worshipper.
Media Forms and Conventions
The images used in the music video of ‘on to the next one’ performed and written by Jay Z connotate the genre of the song and generally the artists genre which is rap or hip hop. At the beginning of the music video the performer is shown with his back to the camera, playing with his collar and fixing his cap. We can see that he gives off the impression that he is being shady which also creates the enigma of the music video. We can see that Jay z as a performer is an African American male which also is linked with the big scene in the United States with hip hop and rap music. The image after shows another person holding the back of his head which also creates enigma in which the audience may see that the person is stressed or anxious.
The editing in this music video plays a big part throughout all of the video is set in black and white. This connotates that there is a contrast between the colours and the impression that is given is the sense of good and evil. Some of the images also show this as well. The location is all set in one room in which has the effect of having either a white or dark background which brings back across the point of good and evil. Also the lighting plays a big part in the music video as it helps the effect of the good and bad.
There is many links between the visuals in the music video just after the introduction the lyrics say ‘double your money and make a stack’, in colloquial language this means ‘making money’. At this time an image is shown of 100 US dollar bills in a rubber band. Another example is the lyrics are ‘I’m not a virgin; I use my kohonas’, an image of to steel balls which suggests to the audience that he was implying his sexual gentiles. Some of the images are culturally specific to the United States like the US Dollar bills, the drink ‘Krystal’ (which is associated with America), and the Texas long horn.
The music video is mostly performance based but with some images which do not link to the lyrics but do relate to the idea or good and evil. Images on the basis of evil are like the skull and pools of blood etc. Also in the music video it shows a lot of the ‘3 horizontal lines’ which promotes the performer Jay Z’s newest album ‘The Blueprint 3’.
Representation
The kind of world represented or shown in the music video is surreal yet threatening based on the majority of images used to connate evil. This is like the use of skulls and shadowing of objects like the glass and generally the use of black against white contrast. There are many close ups of the performer and other images which shows that the performer is famous but also creates an enigma to the audience watching, which can also help sell records.
The video in some aspects relates to some of the artists other videos as he seems to rap about the same things like ‘getting rich’ and ‘girls’ but also some video effects are the same by using the black and white on Jay Z’s ‘young forever’ music video. The ‘on to the next one’ video seems to be a lot darker and surreal compared to his other videos.
In the video there are some sexual references in the lyrics and also in the video. In around the middle of the video there is a woman wearing tight clothing but not too much which puts her on sexual display.
Another point is that the video does show religious believes. There are images in the video which does suggest that there is a devil due to the skulls and evil pictures. An example would be all the fire and blood etc. There is also an image which quickly flashes up of a religious cross with Jesus on it. Next to this shows two bullets which could insinuate a lot of things. In the majority of the video you see the performer in front of a black background with a few lights shining in the shape of a halo around his head. This also bring across the religious connotations of the video.
Audience
The target audience for this video would be probably be anyone that enjoys listening to the genre of rap or hip hop. As Jay Z is a worldwide artist he has many fans for all different types and styles of music but it’s usually the younger generation that enjoy his music more. He also sets the trend for most young African American males as he has style and on the basic fact that he is a very successful artist.
If the audiences looked into the video a bit more they may find it that it’s a bit disturbing due to the fact of all the images used that connate religious belief. They may interpret that he could be a devil worshiper. Audiences can find all of the videos by the artist on such sites as YouTube and also can be accessed via the television as well. The album ‘ the blueprint 3’ has this particular song on it but also you may be able to buy feature DVD’s which has the video on.
Institutions
Jay Z’s music would be added to a few channels on television as most of his music sells reasonably well and is always mostly in the charts but more likely to be on more hip hop channels such as ‘channel aka’. He also owns his own record label which comes under his own name of ‘roca-fella’ but is also under def jam records.
This is a textual analysis of the music video and suggest that the rapper 'Jay-Z' is a devil worshipper.
Which demographic would most identify with the lifestyle and generic style of the British band “the foals’’?
The British band ‘The Foals’ mainly fit into the demographic region of C1 to B’s. These are occupations like teachers, solicitors, managers, and surgeons etc, basically anybody with a university degree. A reason why the demographic for ‘The Foals is this is that in the image shown from the article in ‘The Independent’ implies to the audiences that they are middle to higher class based on their dress sense or image, location in the picture as well as lifestyle.
Their clothes could also imply the genre of the band as well which is generalised as indie. This is with the tight clothing (t shirts and jeans) and ‘mop’ like hair. The location of the picture shows us that they are in some sort of room, possibly a university flat or apartment, which also tells us about their lifestyle of being university students.
This picks out the target audience that they want to sell to which is probably from the age of 16-25, which is more likely to high school and university students. This is as they are more into this sort of scene and have more of an appeal to this music. As the article is also in the independent newspaper, this suggests that the bands target audience is at a higher demographic in the social class as the independent is seen as a higher class broadsheet and more for people who go to university or have a business. That can be associated with higher university students in the likes of Oxford (where members of the foals attended) and Cambridge.
The band ‘The Foals’, I think, appeal to men and women in the same and different ways. It appeals to men and women as they make good music and their fashion sense as a whole. This is as male followers of the band are going to copy what they see for example fashion trends e.g. haircuts etc.
Female may have a different approach to why it would appeal to them, some females would also like the band for the music and fashion but may also find the band member appealing to them as they are young and are musically talented.
The clothes in the image of the band in ‘The Independent’ show them dressed in polo shirts, skinny jeans and ‘moppy’ hair. This could indicate their target audience of the genre indie but also co notate the appeal to the male gender in a more sexualised way. This is as fashion trends between male and female are more common these days and which the band members could appeal more too any gender.
To conclude ‘The Foals’ demographic are in the higher part of the social class, with the C1’s and up and there target audiences are both genders in same and different ways.
Their clothes could also imply the genre of the band as well which is generalised as indie. This is with the tight clothing (t shirts and jeans) and ‘mop’ like hair. The location of the picture shows us that they are in some sort of room, possibly a university flat or apartment, which also tells us about their lifestyle of being university students.
This picks out the target audience that they want to sell to which is probably from the age of 16-25, which is more likely to high school and university students. This is as they are more into this sort of scene and have more of an appeal to this music. As the article is also in the independent newspaper, this suggests that the bands target audience is at a higher demographic in the social class as the independent is seen as a higher class broadsheet and more for people who go to university or have a business. That can be associated with higher university students in the likes of Oxford (where members of the foals attended) and Cambridge.
The band ‘The Foals’, I think, appeal to men and women in the same and different ways. It appeals to men and women as they make good music and their fashion sense as a whole. This is as male followers of the band are going to copy what they see for example fashion trends e.g. haircuts etc.
Female may have a different approach to why it would appeal to them, some females would also like the band for the music and fashion but may also find the band member appealing to them as they are young and are musically talented.
The clothes in the image of the band in ‘The Independent’ show them dressed in polo shirts, skinny jeans and ‘moppy’ hair. This could indicate their target audience of the genre indie but also co notate the appeal to the male gender in a more sexualised way. This is as fashion trends between male and female are more common these days and which the band members could appeal more too any gender.
To conclude ‘The Foals’ demographic are in the higher part of the social class, with the C1’s and up and there target audiences are both genders in same and different ways.
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