The British band ‘The Foals’ mainly fit into the demographic region of C1 to B’s. These are occupations like teachers, solicitors, managers, and surgeons etc, basically anybody with a university degree. A reason why the demographic for ‘The Foals is this is that in the image shown from the article in ‘The Independent’ implies to the audiences that they are middle to higher class based on their dress sense or image, location in the picture as well as lifestyle.
Their clothes could also imply the genre of the band as well which is generalised as indie. This is with the tight clothing (t shirts and jeans) and ‘mop’ like hair. The location of the picture shows us that they are in some sort of room, possibly a university flat or apartment, which also tells us about their lifestyle of being university students.
This picks out the target audience that they want to sell to which is probably from the age of 16-25, which is more likely to high school and university students. This is as they are more into this sort of scene and have more of an appeal to this music. As the article is also in the independent newspaper, this suggests that the bands target audience is at a higher demographic in the social class as the independent is seen as a higher class broadsheet and more for people who go to university or have a business. That can be associated with higher university students in the likes of Oxford (where members of the foals attended) and Cambridge.
The band ‘The Foals’, I think, appeal to men and women in the same and different ways. It appeals to men and women as they make good music and their fashion sense as a whole. This is as male followers of the band are going to copy what they see for example fashion trends e.g. haircuts etc.
Female may have a different approach to why it would appeal to them, some females would also like the band for the music and fashion but may also find the band member appealing to them as they are young and are musically talented.
The clothes in the image of the band in ‘The Independent’ show them dressed in polo shirts, skinny jeans and ‘moppy’ hair. This could indicate their target audience of the genre indie but also co notate the appeal to the male gender in a more sexualised way. This is as fashion trends between male and female are more common these days and which the band members could appeal more too any gender.
To conclude ‘The Foals’ demographic are in the higher part of the social class, with the C1’s and up and there target audiences are both genders in same and different ways.
Well done Declan, and promising evaluation of the target audience for "The Foals". This reflects an improvement with your engagement with media concepts and your mature approach in lessons. Keep up the good work.
ReplyDeleteYour essay reflects an satisfactory understanding of the target audience for "The Foals". You identify social class and that this band would attract aspiring young men who can identify with a band who got themselves into Oxford and then had the gumption to drop out and form a successful band. So the notions of intelligence, success and rebellion are neatly packaged in the marketing of this band.
ReplyDeleteDo watch sentence structure, instead of ..." and C1's and up"...in your last sentence which is a little confusing you could instead explain, that the target audience is aspiring 18-25 year old males of social class C1 and B as this is the demographic who have easy access to broadsheet newspapers.
Do watch use of capital letters, for example The Independent. Well done Declan a detailed response.