How effective is the combination of your main product and ancillary texts?

The music video and ancillary texts were quite similar to each other in different ways. They linked in many ways, but the main way was that I used stills from my music video to be in my CD case and magazine advert. I used these as I thought they represented the genre of music well and they were strong, stand out images. I edited them using Photoshop and changed the colouring on the images and put a flourish in the backdrop to make them look different and more outstanding for the digipak.

As our music video target audience and target audience for our band was males, around the ages of 16 to 20. Therefore in our music video, we casted our actors to this specific target audience. This then allows the audience to relate to it as its like mirroring themselves (Lacan Theory) and then the stills in the CD and advert. They also can connect with the sense throughout the music video of the teenagers having fun and just chilling on the beach and just being carefree. This also represents an ideology to our target audience illustrating a carefree and fun lifestyle.

The location of the beach in our music video is the main location which connotates happy and fun as most beaches do. The British beach senses some sort of danger but fun at the same time with the concept of weather and lack of sunlight. The beach theme also links with my digipak based on the flourish I used in the backdrop of most of my photos gives it the beach theme towards all of the photos I used including the actual CD.

Our target audience links with the stylistic genre of the digipak and music video. The genre would have to have an indie/folk characteristic to it as the music for the video is in that genre of music. This means that the style, feel and image of the music video and CD had to be ‘in sync’ and coherent. For the CD and advert we did this by researching similar artists such as ‘foals’ and progressing from that. It was the same for the music video but we had to do extra to make sure it looked like we wanted it to suit the genre.