How do you access music? Ie YouTube, iTunes, illegal downloading, retail etc
How do you listen to music? iPod, computer radio etc

How do you find out about unsigned bands? Social network, YouTube, gigs/festivals etc
Do you think music videos are a good way to Market a band?why?

What do you expect from music videos?fast moving images,performance shots etc

Identify an artist/band which has influenced your values/ideology, dress code, lifestyle choices, aspirations

Can you identify an artist you strongly identify with?

If you belong to a strong fan base does this make you feel you belong to a community? Why?

How often do you go to live performances?

Do you prefer alternative to mainstream?