How Does your Production target a specific audience demographic? and What Aspect of your Music Video will your target audience identify with?

The demographic of our audience would probably be for teens around the ages of 16 to 20 but also probably C2 and C1 catorgory for demographics. The genre of the music video and song is mostly represented as ‘Indie’. This is teens who usually shop in stores like top shop or h and m, who wear skinny jeans, vans trainers and buttoned up shirts or polos. In our video most of the people are wearing something that teens would wear so they can relate to them, as well as other elements of the video.



Our audience is likely to consume culture and bands like 'the foals' and less heard of bands. They prefer more alternative to mainstream music, more of a niche audience. i dont think you can put such specific things like video games as everyone is different and some people play and some people don't. Our audience is probably more likely to buy items of the internet on ebay or amazon. these include DVD's and cd's. items which are more media orientated. they would also use sites like youtube to access music and music videos and maybe social networking (facebook, myspace or twitter) or blog sharing websites.

I think that many aspects of our music video can relate to our target audience in different ways. Firstly the fast cuts used in the music video keep the viewer interested by helping to create a sense of action.

In the music video we have the location of a beach. This itself con notates fun and enjoyment. We have a lot of actors in the video just having fun and having a laugh on the beach in simplest terms, therefore making the target audience or people watching the video share the feeling and character of it.

At the end of the music video we have shots the actors with flares running around. This could be considered which dangerous yet adventurous which many of the youth culture today will enjoy.